Business card and letterhead rough drafts

Final Project

My company is Apartment 62, it is a furniture and home goods store that specializes in high quality products. Our furniture and products are a blend of vintage and modern that makes for the perfect ellectic pieces to add to any home. The target audience includes urban families/couples, and higher class clientele but it is also for anyone who loves stylish decor. The color and design choices I decided on were to reflect the vintage chic vibe of the company. The brown, red hues in the business card, letterhead, and brochure are the color of furniture. The lamps in the logo are industrial style pendent lights that I believe capture the kind of products the company is selling. The layout and the style of the documents are clean and simple which reflects the high end quality of the company

Brochure Layout

Corporate Identity Questionaire

1)   What is your business?

     -A vintage chic home decor store. 

2)   Describe your business in one sentence

-We provide home decor and furniture that is vintage/modern. 

3)   Who is your target audience?

-Trendy urdan families and crafty women.

4)   Who are your competitors?

-West Elm and Pottery Barn.

5)   What makes them better/worse than your product/service?

-Pottery Barn has many essential products and decoration from trendy modern homes, however all there stuff looks the same. Many of their products are cream or white.

West Elm has a great variety of products for the home, and they are always coming up with new products that are on trend. They do a good job of blending modern styles with eclectic and vintage styles. 

6)   Do you currently have an identity?  

     -No

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

-In two years I want the company to be known as the best place for fashionable and unique home decorations and furniture. 

2)   If your company was an animal, what animal would it be and why?

-The animal would be a cat because cats are classic house pets and love to lay around on all the furniture. 

3)   If your company/brand was a person, who would it be and why?

-Genevieve Gorder, she is a designer that has an eclectic, vintage touch to all of her designs.  

4)   If your company/brand was an object, what would it be?

-a cool lamp or a couch.

5)   If your customer was a cartoon character, who would it be?

-Daphne from Scooby Doo, she was fashionable and loved to shop.

Project 4: Lyrical Collage

For this collage I chose the song dream by Priscilla Ahn. The song is about childlike innocence and a dream like state. I wanted to have a picture of a girl on a swing, but for it to look like she is dreaming. The song talks about flying so I picked a photo of the sky and overlayed it on top of the photo of the girl on the tire swing so it would look ethereal. The song also talks about the "stars smiled down on me" so I put a picture of stars over top the photo and lowered the opacity to make it transparent. You could not really see the tree in the picture I chose, so I added a tree branch at the top of the photo and placed in under the layers of the clouds and the stars so it would blend with the original photo. To go along with the flying theme I also added silhouettes of birds to the photo. I chose the script because it complimented the ethereal feel of the collage.

Custom Graphic: Desert Landscape

The cacti are my custom pattern.

Self-Insertion