Business card and letterhead rough drafts

Final Project

My company is Apartment 62, it is a furniture and home goods store that specializes in high quality products. Our furniture and products are a blend of vintage and modern that makes for the perfect ellectic pieces to add to any home. The target audience includes urban families/couples, and higher class clientele but it is also for anyone who loves stylish decor. The color and design choices I decided on were to reflect the vintage chic vibe of the company. The brown, red hues in the business card, letterhead, and brochure are the color of furniture. The lamps in the logo are industrial style pendent lights that I believe capture the kind of products the company is selling. The layout and the style of the documents are clean and simple which reflects the high end quality of the company